Grooby Rebrands ShemaleYum.com as GroobyGirls.com

LOS ANGELES—ShemaleYum.com – the flagship site for Grooby – has been rebranded as GroobyGirls.com.

“Change is good, and we’ve changed our company and sites constantly over the past 20 years,” said Steven Grooby. “Simply renaming a brand that has as much worth as ‘ShemaleYum’ wasn’t something that could be done overnight and without having a proper plan in place, and that plan was to build ‘Grooby’ and ‘GroobyGirls’ brands, which we’ve spent a number of years doing. We’re now in the position where they can replace the original website name.” ShemaleYum.com launched in 1996 and is considered the world’s longest running trans adult website, featuring a mix of newcomers and top stars annually. GroobyGirls.com launched in 2011 as a promotional site for Grooby models. Each year a limited number of T-shirts are released to the models and fans. Other GroobyGirls merchandise has included calendars, playing cards, towels, stickers and tattoos. The company currently operates more than 30 membership sites and produces approximately 50 DVDs a year. Visit the new site at GroobyGirls.com.

ShemaleYum.com is the biggest and most important of our sites, and this site had to be first otherwise we’d look hypocritical,” Grooby said of the change. “We’d also look hypocritical if we didn’t re-brand the other sites and we have plans for all of them; we just ask people to be patient. Most of our sites already use ‘tgirls’ (a word which we helped define) or ‘transsexuals’ but for the rest we’ll change; we’ve an amazing domain for Shemale.XXX so watch for that.”

Grooby’s Marketing and Editorial Director Kristel Penn added, “Grooby has been a longstanding ally of the LGBTQ community and we don’t take that responsibility lightly. I’m really excited for this rebrand, especially for our community. Whether you know our company personally or not, I believe people will see this change is a more accurate reflection of our company ethos.”

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