Celebrity Gossip Guru B. Scott On The Business Of Pop Culture Blogging

B. Scott turned his celebrity gossip blog into a thriving pop culture news website. (Photo Credit: D’Andre Michael)

B. Scott turned his celebrity gossip blog into a thriving pop culture news website. (Photo Credit: D’Andre Michael)

By Seamus Kirst forbes.com Contributor

B. Scott is one of the most prominent voices in celebrity news and gossip blogging. He launched his gossip and pop culture news website, lovebscott.com, in 2007 and has since interviewed countless celebrities including Mariah Carey, Jennifer Lopez and Ne-Yo.

I spoke to Scott about the business aspects of his celebrity news website, and what he thinks the future holds in terms of brand expansion.

Why did you decide to launch lovebscott.com?

It all started when I moved to Los Angeles in 2005. I was doing some print modeling here and there when one of my best friends, Tshaka Muchiteni, and I started blogging for fun. After thinking about how I could make a name for myself, it dawned on me to put my own face on my own website where I would talk about things that interested me. It just so happened that Tshaka was getting increasingly busy with medical school, so I decided to launch lovebscott.com in 2007.

When was the moment that you realized, “Wow, I can really make a good living through my celebrity website?”

I realized I could make a living off of the website pretty early on after I joined my first ad network. Shortly after that, everything blasted off into the stratosphere when I did my first YouTube video in June of 2007. The video went viral and put me on the path to become one of the first ‘YouTube Celebrities.’

What are your viewership numbers like?

We reach millions of unique visitors per month at lovebscott.com. Our social media presence reaches into the tens of millions. It’s incredible how much the site has grown over the last decade and continues to grow on a daily basis. Oftentimes, I forget how many people regularly visit the website until I’m out and about somewhere and a love muffin, what I call my fans, comes up to me to chat about a story we ran. It’s surreal to be considered the #1 Black celebrity blogger with one of the biggest voices in celebrity news and entertainment. That’s something that I’m very proud of and grateful for.

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